Services & pricing
One main offer. Four upsells. No retainer pressure unless you want it.
Main offer
5-Touch Cold Email Sequence
$400
5 emails (initial + 4 follow-ups) + subject line variants + reply-handling templates. Built for one ICP. 7-day turnaround.
- 7-day turnaround
- 1 revision round included
- Async only — Loom + portal comments
- Replies inside 24h, Mon–Fri
Upsells
Multi-ICP Pack (3 sequences)
$997
Three sequences for three ICPs — most B2B founders sell to 2-3 segments. Sequences cross-reference each other for re-targeting.
Reply Handling Playbook
$247
Templates + decision tree for handling the 12 most common cold-email replies. Cuts response time 80%.
Outbound Tech Setup
$497
I configure Smartlead/Lemlist/Instantly + warmup + DNS records (DKIM/SPF/DMARC). Most founders' outbound is dying because of deliverability, not copy.
Monthly Sequence Refresh
$497 / mo
Quarterly: refresh sequences based on response data + market changes. Keeps sequences from decaying.
Asset Pack — $47
Cold Email Swipe Kit
- 20 proven cold email templates (5 verticals)
- Subject line library — 50 hooks that get 60%+ open
- Objection-handling responses (8 most common)
- ICP definition worksheet
- Calendar booking script (the 3-line CTA that works)